Why does your business portrait look so bad?

I’m always looking at photography, when I read the newspaper I’m looking at the photographs, when driving I’m looking at the billboards and when I’m in the mall I  look at all the posters in the clothing stores. There is some great photography out there, and there is also alot of crap.  Most of it is with the business portraits you see day in  and day out around town.  Realtors are the worse (in my opinion).  Ever flip through those little real estate magazines you find in the restaurants and malls?  WOW, half of those business portraits are snapshots, probably taken by a co-worker with nothing but a disposable camera and they look HORRIBLE!!!  Why would you represent yourself like this?  It really does not say “professional”.  Luckily some professionals seek professional portraits taken by myself or by my fellow professional photographers, and it’s good to see, because you really can see the difference.  Take the below portrait, I shot both of them myself, at the same time, in the same studio.  One was shot with a point & shoot camera against a white backdrop, very quick, VERY FAST AND CHEAP! (you see alot of business portraits like this), the second one was taken with a little more thought involved, some good lighting, nice posing, and moderate retouching.  Now, which portrait makes the individual look “Professional”?

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4 Responses to “Why does your business portrait look so bad?”

  1. Judy Cormier Toronto Photographer Says:

    My portraits look like sh** because I’m the subject of them!!! Just had to say it 🙂

    Love ya James!! Great post … really 😉

    Ciao 🙂

  2. Shannon Walton Says:

    What a difference a good professional portrait can make. Great example James!

    Shannon Walton’s last blog post..Illinois Newborn Photographer ~ Big Sister!

  3. Rob Oresteen Says:

    James – great post! I also love the B&W of you and your wife at the top of the blog! Sweet. As a matter of fact your whole blog is a nice swipe…I love the low and high key work with the poses.

    – Rob O.

  4. Stephen King Says:

    Your business comunity should be very happy that they have someone like you to do Sudbury Business Photography.
    You choice of lighting and background has taken her business photograph and made it into something remarkable.

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